What is the best, most relevant, most important massage therapy research from the past few years?
And more importantly how can you use it to build relationships with potential clients and other care providers?
Come to this highly interactive, project-based workshop to find out how to use science and research to support your massage practice.
We will discuss recent, useful articles, including their place in the research hierarchy, their strengths and weaknesses, their findings and conclusions.
Then we will get to work, creating a variety of messages about that research for our practices. We will practice verbal communications about these findings, and we will brainstorm marketing ideas, possible blog posts, and other options for putting the science to work for you.
Links for participants to download the chosen articles will be shared ahead of time. All articles will be available subscription-free. Guidance for accessing this kind of information will also be shared. This class covers the research requirement for Board Certification.
Participants will be able to
Find, interpret, evaluate, and apply findings from research articles under discussion
Identify target markets for their messages
List and execute the steps in developing a marketing campaign
Craft accurate, ethical, and effective marketing messages based on relevant research findings
Use those messages in a variety of media (for instance: blog posts, rack cards, cover letters, etc.)
Body Mind Learn Center